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Cultural Diversity, Social Memories and Communities (V)

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Museums as Places of meeting where Bridges are built between Cultures

In general, museums are institutions where they find narratives about the interest of a given cultural formation over others, whether of the past (historical and archaeological museums), or about others (museums of ethnology) or, like mirrors, show narratives of how this formation sees in time (art museums and science museums).

This plasticity of the institution is at the same time one of the reasons for its misery in today’s societies (for incomprehension of its economic value) and its power (for being places of power and creation of life). Both, be as virtues, be as vices, or if we will as we now say advantages and blockages.

In fact, using the tools of strategic analysis the SWAT model emphasizes a dimension of analysis of internal forces: strengths and weaknesses (Strengts and weaknesses); and a dimension of the environment in which it operates, through the analysis of opportunities and threats (opportunities and threats), proves to be a relatively fragile tool in the context of cultural organizations. Its validity is not concerned with studies of quality, social productivity and efficiency and effectiveness. The point is that this type of organizations that use strategic analysis, operate in a competitive market.

Cultural organizations, while somehow competitive with one another, end up valuing themselves in what is specific or good. Museums, or rather, each museum is in a sense a unique case, not having competition, although competing with others, to attract visitors. And between this difficulties of understanding what is specific and what is common these museological organizations often lose some clairvoyance of analysis. And this is where the analysis of the social function of museums can be a useful tool.

Por Pedro Pereira Leite

Dinamizador do Museu Educação Global e Diversidade Cultural
Museu Afro Digital - Portugal.

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